A STUDY ON CUSTOMER SATISFACTION TOWARDS AIRTEL
MOBILE SERVICES WITH SPECIAL REFERENCE TO
COIMBATORE
Ganesh pandian.S
17BBA010
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Customer Satisfaction Study: Airtel Mobile Services in Coimbatore, Study Guides, Projects, Research of Marketing
A Study On Customer Perception and Satisfaction of Airtel Mobile Services, Past, Present and Future of Airtel Services, Marketing and Sales, Pros and Cons.
Typology: Study Guides, Projects, Research
2019/2020
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A STUDY ON CUSTOMER SATISFACTION TOWARDS AIRTEL
MOBILE SERVICES WITH SPECIAL REFERENCE TO
COIMBATORE
Ganesh pandian.S
17BBA
PROJECT DESCRIPTION
To identify the satisfaction level of Airtel customers Objectives To identify the uniqueness of Airtel service To analyse the customers opinions To identify the effect of market superior firms
RESEARCH METHODOLGY Percentage Analysis Percentage = = Number of Responses for the question x 100 Total number of respondents Tools for Data Analysis
RESEARCH METHODOLGY
Selection of variables Gender Income Geographical region Education Qualification
FINDINGS
Majority (56%) Respondents are satisfied with the rate structure of Airtel and rest off them are not satisfied Majority (40%) Respondents are using Airtel DTH
FINDINGS
Majority (28%) Respondents from rural areas are not satisfied with the Data speed of Airtel
CONCLUSION
I conclude that Satisfied customer is the best source of advertisement, which helps company in -Growth in Sales Revenue -Stand Out From the Competition -Increases Brand Popularity