Docsity
Docsity

Prepare for your exams
Prepare for your exams

Study with the several resources on Docsity


Earn points to download
Earn points to download

Earn points by helping other students or get them with a premium plan


Guidelines and tips
Guidelines and tips

A Framework for Understanding Programming Strategies in Media: Audience, Food, and Myths, Study Guides, Projects, Research of Reporting and Production

Insights into the programming strategies in media, drawing parallels between programming and food. It discusses the importance of targeting a desirable audience, choosing appropriate programs, and evaluating costs and competition. The document also explores the unique aspects of programming and the audience's preferences for various genres and themes.

Typology: Study Guides, Projects, Research

Pre 2010

Uploaded on 10/28/2009

caroliiiiine
caroliiiiine 🇺🇸

4

(1)

6 documents

1 / 8

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
A Framework for
Programming Strategies
Caroline Downing
Katie Davey
Patrick Heaney
pf3
pf4
pf5
pf8

Partial preview of the text

Download A Framework for Understanding Programming Strategies in Media: Audience, Food, and Myths and more Study Guides, Projects, Research Reporting and Production in PDF only on Docsity!

A Framework for

Programming Strategies

Caroline Downing

Katie Davey

Patrick Heaney

What Is Programming?

• An outcome or a

process

  • (^) A group of programs on

the radio station, or the

act of choosing and

scheduling programs

Programming Is Like Food Recipe for Successful Production

  • (^) Target a demographically desirable audience
  • (^) Choose appropriate programs for that audience
  • (^) Evaluate reasonable costs for program types and time slots
  • (^) Evaluate the competition to determine a scheduling strategy
  • (^) Make sure the program fits in with neighboring programs
  • (^) Employ talented performers whom the public likes
  • (^) Hire producers/ directors/ writers with a record of success
  • (^) Deal with currently popular subject matter
  • (^) Emulate comparable high-rated programs
  • Programming represents programs that people choose (life choosing a restaurant)
  • Consuming food and media don’t require much effort

How Programming Is Unique (How are programs different from other products that corporations make for the public?)

  • (^) Easy delivery
  • (^) No direct cost to consumers
  • (^) Broadcasters are not in the business of creating programs, but rather in creating audiences

The Lure of Lore Myths of Programming

  • (^) Dead Genres
    • (^) Sitcoms were declared “dead”…until The Cosby Show
  • (^) Formula Approach
    • (^) The formula that may seem perfect (veteran director with a new one) may produce bland programming
  • (^) Certain Formats Always Fail
    • (^) “Never bank on satire”… well, what do you think SNL is?

Sources of Programs

  • (^) Network Programs
    • (^) House
  • (^) Bought from studios
  • (^) Syndicated Programs
    • (^) Baywatch
  • (^) Off-network series
  • (^) First-run syndicated series and specials
  • (^) Feature films
  • (^) Local Programs
    • (^) Homeless Tails NJN
  • (^) Minor role in a programming source