A Framework for
Programming Strategies
Caroline Downing
Katie Davey
Patrick Heaney
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A Framework for Understanding Programming Strategies in Media: Audience, Food, and Myths, Study Guides, Projects, Research of Reporting and Production
Insights into the programming strategies in media, drawing parallels between programming and food. It discusses the importance of targeting a desirable audience, choosing appropriate programs, and evaluating costs and competition. The document also explores the unique aspects of programming and the audience's preferences for various genres and themes.
Typology: Study Guides, Projects, Research
Pre 2010
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A Framework for
Programming Strategies
Caroline Downing
Katie Davey
Patrick Heaney
What Is Programming?
• An outcome or a
process
- (^) A group of programs on
the radio station, or the
act of choosing and
scheduling programs
Programming Is Like Food Recipe for Successful Production
- (^) Target a demographically desirable audience
- (^) Choose appropriate programs for that audience
- (^) Evaluate reasonable costs for program types and time slots
- (^) Evaluate the competition to determine a scheduling strategy
- (^) Make sure the program fits in with neighboring programs
- (^) Employ talented performers whom the public likes
- (^) Hire producers/ directors/ writers with a record of success
- (^) Deal with currently popular subject matter
- (^) Emulate comparable high-rated programs
- Programming represents programs that people choose (life choosing a restaurant)
- Consuming food and media don’t require much effort
How Programming Is Unique (How are programs different from other products that corporations make for the public?)
- (^) Easy delivery
- (^) No direct cost to consumers
- (^) Broadcasters are not in the business of creating programs, but rather in creating audiences
The Lure of Lore Myths of Programming
- (^) Dead Genres
- (^) Sitcoms were declared “dead”…until The Cosby Show
- (^) Formula Approach
- (^) The formula that may seem perfect (veteran director with a new one) may produce bland programming
- (^) Certain Formats Always Fail
- (^) “Never bank on satire”… well, what do you think SNL is?
Sources of Programs
- (^) Network Programs
- (^) House
- (^) Bought from studios
- (^) Syndicated Programs
- (^) Baywatch
- (^) Off-network series
- (^) First-run syndicated series and specials
- (^) Feature films
- (^) Local Programs
- (^) Homeless Tails NJN
- (^) Minor role in a programming source