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7 P of marketing of Lakme Salon - project, Exercises of Marketing

About lakme salon and 7P s of marketing. Project in college

Typology: Exercises

2017/2018

Uploaded on 10/02/2018

Anmol_Uppal
Anmol_Uppal 🇮🇳

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7 P’s of Lakme Salon
Products :
Moisturiser
Sun Expert
Face Wash
Gloss/ Mattifying Lotion
Radiance Crème
Various kinds of serum for face
Face Mask
Face scrub
CC Cream
Range of Makeup products – Absolute, 9 to 5, Classics &
Many more
Place:
Promotion:
Promotion of Lakme Salon includes:
Electronic/Print Media
Word of Mouth
Sponsorship (Lakme Fashion Week)
Lakme dedicated outlets
Price:-
Lakme Salons have wide price range according to the various services they provide to the
customers. E.g Hair Care, Haircuts and various specialized services like bleaching, waxing
etc.
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7 P’s of Lakme Salon

Products :

  • Moisturiser
  • Sun Expert
  • Face Wash
  • Gloss/ Mattifying Lotion
  • Radiance Crème
  • Various kinds of serum for face
  • Face Mask
  • Face scrub
  • CC Cream
  • Range of Makeup products – Absolute, 9 to 5, Classics &
  • Many more

Place:

Promotion:

Promotion of Lakme Salon includes:

Electronic/Print Media

Word of Mouth

Sponsorship (Lakme Fashion Week)

Lakme dedicated outlets

Price:-

Lakme Salons have wide price range according to the various services they provide to the

customers. E.g Hair Care, Haircuts and various specialized services like bleaching, waxing

etc.

Process:

The process of Lakme Salon includes:

• Job Shop Operations

• People processing like hairdressing, facials etc.

• Mental stimulus processing through magazines, Vogue, Femina

Service:

Job Shop Operations-Lakme offers several service options and facilities to customers:

• Spa

• Bridal & Groom Make-ups

• Manicure & Pedicure

• Hair cutting & Styling

• Facials

▲ Fruit

▲ Acne

▲ Dry Skin

▲ Oily Skin

People:

Lakme Salon has people such as:

• Service Personnels

▲ Professionals of Bridal Expert

▲ Hair Care Expert

▲ Skin Care Expert

• Customers

Brand Ambassador-Kareena Kapoor

It has a huge base of customer base.