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The challenges of sustainable consumption in india, focusing on the food sector and its impact on the environment. It also proposes interventions from producers and consumers to promote sustainable practices. The document also mentions giz's intervention in promoting sustainable consumption in india through consumer awareness campaigns and pilot projects in several states.
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Patrick von Braunmühl Senior Advisor GIZ-ASEM Consumer Protection and Sustainable Consumption E-mail: patrick.vonbraunmuehl@asemindia.com
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Growth coupled with growing population.
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Rapid urbanization puts significant stress on natural resources (Now350 million in cities (30%) by 2050 it would be 915 million (50%)
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Growing consumer demands for more housing, food, water andtransportation
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Current production patterns stressing limited natural resources andcontributing to climate change
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Environmental impacts arising from the Food, transport, energysector etc)
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Major threat to sustainability of India’s development arises from thescale of consumption
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Eco –efficiency measures– Product innovation and design– Production and supply chain management
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Preference for local food
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Create demand for sutainably produced food
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Sustainable food diet (preference for meatless or reduced meatdiets, organic products
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Use regionally and seasonally produced foods
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Use minimally processed and ecologically packed products
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Prepare foods, diets that have low environmental impacts butprovide the required amount to maintain good health
Challenges:
Concern
for
future
GIZ intervention: Promotion ofSustainable consumption in India
Established Consumer Advisory Network^ –
ilot project for independent consumer advice
Creating awareness^ – TV Spots– Campaigns– Linking Eco-clubs and Consumer Clubs in school and colleges
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Providing product specific information^ – Sustainable Shopping guide– Comparative Product testing– Label information
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West
Bengal Orissa Tamil
Nadu
Madhya
Pradesh
•Consumer Advice Centers Gujarat
Project
Approach
Project
Approach
Creating Awareness by using TV spots
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