5 Key Terms of Public Relation
I think that the mission statement is a very important focus in the public relations world. A
mission statement is the identifiable reason for a company's existence. It represents what the company
thinks about itself, its goals for future endeavors, and its need for public support.
I feel that clarity is a word that takes on a completely different meaning in public relations.
Clarity is making sure that the message you send out to a recipient is in an appropriate and
understandable manner so that meaning is not lost in translation.
Synergy is a word I have never heard defined before I entered our PR class. The idea of
synergy is combining ingredients of a specific plan in order to create and establish a product/idea as a
whole. In communication,, the combination of advertising and effective public relations is essential to
synergic success.
The Cracked Egg (Persuasion) Model seems to be a very important part of strategic
communication. The goal of the model is to shape or change public opinion on a specific issue. The
eight steps of the model in order involve, mass sentiment, incident, pros/cons of public, debate, time,
public opinion, social action, and then back to mass sentiment. Although it is a lot to take in, when put
in action, the model is very sensible.
Lastly, I think the biggest key term is public relations itself. The assignment where I asked 5
people what it meant really proved that it is a frequently confused term. Public relations is a
management and counseling function that enables organizations to build and maintain relationships
with their various audiences through an understanding of audience opinions, attitudes, and values.
