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2024 AQA A-Level MEDIA STUDIES
75 72/1 Paper 1 Media One
Verified Question Paper and Marking Scheme Attached
June 2024
MEDIA STUDIES
Paper 1 Media One
Monday 20 May 2024 Afternoon Time allowed: 2 hours
Materials
There are no other materials for this paper.
Instructions
- Use black ink or black ball-point pen.
- Fill in the boxes at the top of this page.
- Answer all questions.
- You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages.
- If you need extra space for your answer(s), use the lined pages at the end of this book. Write the question number against your answer(s).
- Do all rough work in this book. Cross through any work you do not want to be marked.
Information
- The marks for each question are shown in brackets.
- The maximum mark for this paper is 84.
- You are reminded of the need for good English and clear presentation in your answers.
- This paper is divided into two sections.
- Question 04 is an extended response question in which you will be rewarded for your ability to construct and develop a sustained line of reasoning which is coherent, relevant, substantiated and logically structured. For Examiner’s Use Question Mark 1 2 3 4 5 6 7 TOTAL
Do not write outside the Section A^ box Media Language and Media Representations Answer all questions in the spaces provided. (^0 1) Figure 1 is an advertisement for Omega watches which refers to the film Skyfall , part of the James Bond spy thriller franchise. Figure 1
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(^0 2) Explain how the audience positioning techniques used to advertise products reflect historical and cultural contexts. You should refer to the advertisement for Omega watches in Figure 1 and the advertising Close Study Product Score to support your answer. [12 marks]
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(^0 3) To what extent does the Close Study Product Ghost Town include positive and negative stereotypes of youth? [9 marks] Turn over for the next question Turn over ►
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Turn over for Section B Turn over ►
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Media Industries and Media Audiences Answer all questions in the spaces provided. For each question completely fill in the circle alongside the appropriate answers. CORRECT METHOD WRONG METHODS If you want to change your answer you must cross out your original answer as shown. If you wish to return to an answer previously crossed out, ring the answer you now wish to select as shown.
. (^) Which three of the following terms are associated with Curran and Seaton’s ideas about power and media industries? Shade three circles only. [3 marks] A cognitive surplus B deregulation C globalisation D mainstreaming E mass amateurisation F media^ concentration (^0 5). 2 Briefly explain the media term ‘textual poaching’. Give an example of textual poaching from the media. [3 marks]
Do not write outside the box IB/G/Jun24/7572/ (^0 7) How far do you agree that identifying and then addressing a target audience is vital to a media product’s success? You should refer to the Close Study Products The War of the Worlds and Newsbeat to support your answer. [20 marks]
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END OF QUESTIONS
Do not write outside the box IB/G/Jun24/7572/ Question number Additional page, if required. Write the question numbers in the left-hand margin.
Do not write outside the box IB/G/Jun24/7572/ Question number Additional page, if required. Write the question numbers in the left-hand margin.
Do not write outside the There are no questions printed on this page^ box IB/G/Jun24/7572/
DO NOT WRITE ON THIS PAGE
ANSWER IN THE SPACES PROVIDED
A-level
MEDIA STUDIES
Paper 1 Media One
Mark scheme June 2024 Version: 1.0 Final
MARK SCHEME – A-LEVEL MEDIA STUDIES – 7572/1 – JUNE 2024
Level of response marking instructions Level of response mark schemes are broken down into levels, each of which has a descriptor. The descriptor for the level shows the average performance for the level. There are marks in each level. Before you apply the mark scheme to a student’s answer read through the answer and annotate it (as instructed) to show the qualities that are being looked for. You can then apply the mark scheme. Step 1 Determine a level Start at the lowest level of the mark scheme and use it as a ladder to see whether the answer meets the descriptor for that level. The descriptor for the level indicates the different qualities that might be seen in the student’s answer for that level. If it meets the lowest level then go to the next one and decide if it meets this level, and so on, until you have a match between the level descriptor and the answer. With practice and familiarity you will find that for better answers you will be able to quickly skip through the lower levels of the mark scheme. When assigning a level you should look at the overall quality of the answer and not look to pick holes in small and specific parts of the answer where the student has not performed quite as well as the rest. If the answer covers different aspects of different levels of the mark scheme you should use a best fit approach for defining the level and then use the variability of the response to help decide the mark within the level, ie if the response is predominantly level 3 with a small amount of level 4 material it would be placed in level 3 but be awarded a mark near the top of the level because of the level 4 content. Step 2 Determine a mark Once you have assigned a level you need to decide on the mark. The descriptors on how to allocate marks can help with this. The exemplar materials used during standardisation will help. There will be an answer in the standardising materials which will correspond with each level of the mark scheme. This answer will have been awarded a mark by the Lead Examiner. You can compare the student’s answer with the example to determine if it is the same standard, better or worse than the example. You can then use this to allocate a mark for the answer based on the Lead Examiner’s mark on the example. You may well need to read back through the answer as you apply the mark scheme to clarify points and assure yourself that the level and the mark are appropriate. Indicative content in the mark scheme is provided as a guide for examiners. It is not intended to be exhaustive and you must credit other valid points. Students do not have to cover all of the points mentioned in the Indicative content to reach the highest level of the mark scheme. An answer which contains nothing of relevance to the question must be awarded no marks. 3
MARK SCHEME – A-LEVEL MEDIA STUDIES – 7572/1 – JUNE 2024
Question 01 4 Marking guidance Analyse how genre is used to advertise the product in Figure 1. AO2 1 Apply knowledge and understanding of the theoretical framework of media to analyse media products ( 8 marks ). Level Mark range Description 4 7 – (^8) • Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how genre is used to advertise the product.
- Excellent and judicious use of the theoretical framework.
- Consistent highly appropriate use of subject-specific terminology throughout. 3 5 – (^6) • Good analysis of the product that is clear and sometimes engages with the nuanced aspects of how genre is used to advertise the product.
- Good use of the theoretical framework.
- Frequent appropriate use of subject-specific terminology throughout. 2 3 – 4 • Satisfactory analysis of the product that engages with generally obvious or straightforward aspects of how genre is used to advertise the product.
- Satisfactory use of the theoretical framework.
- Generally appropriate use of subject-specific terminology throughout. 1 1 – 2 • Basic analysis of the product that engages with more straightforward aspects of how genre is used to advertise the product.
- Basic, if any, use of the theoretical framework.
- Occasional appropriate use of subject-specific terminology throughout. 0 0 Nothing worthy of credit. Total marks 8
