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SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis is a process for integrating data and analyzing its impact on your.
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SWOT Analysis SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis is a process for integrating data and analyzing its impact on your organization. The data used in the SWOT analysis is drawn from facts and from key takeaways or insights. This is an excellent tool for facilitating strategic thinking and planning. You should complete a SWOT analysis document for your organization and one for each of your major competitors. Comparing your organization’s SWOT with those that you have prepared for competitors can be very insightful in determining your strategies. Strengths and Weaknesses are internal to the organization. Strengths: What a company does best. Assets and internal resources that can be leveraged to achieve objectives. Weaknesses: Internal restrictions or deficiencies that limit what a company can accomplish. Strengths and Weaknesses are derived from the analysis of the organization’s internal situation. The following areas should be analyzed to develop the strengths and weaknesses:
Opportunities and Threats are derived from the analysis of your external situation. The following areas should be analyzed to develop the opportunities and threats: