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The learning objectives and goals for a course titled 'Commerce Standard: Creative Promotions'. The course covers various aspects of promotions, including critical and creative thinking, business communication skills, ethical and legal standards, historical influences, emerging trends, sustainability, culture and diversity, employability skills, and the role of business in society. Students will assess information, employ current technologies, analyze the impact of their digital footprint, and demonstrate an understanding of the concepts and principles of promotions.
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GLO 3.1: Demonstrate business communication skills. SLO 10.3.1.1: Define and use appropriate business language and terminology. SLO 10.3.1.2: Demonstrate appropriate business etiquette and protocols. SLO 10.3.1.3: Employ conflict resolution techniques. SLO 10.3.1.4: Produce business documents. SLO 10.3.1.5: Present information and ideas.
GLO 4.1: Demonstrate an understanding of ethical and legal standards. SLO 10.4.1.1: Differentiate between ethics and legal business practices. SLO 10.4.1.2: Discuss ethical business strategies. SLO 10.4.1.3: Discuss laws, codes, and regulations related to promotions.
GLO 5.1: Identify historical influences as innovative sources for business. SLO 10.5.1.1: Describe historical influences on the evolution of promotions. GLO 5.2: Analyze emerging trends in business. SLO 10.5.2.1: Identify emerging trends in promotions. SLO 10.5.2.2: Analyze emerging trends in promotions. SLO 10.5.2.3: Predict future trends in promotions.
GLO 6.1: Demonstrate awareness of sustainability in business. SLO 10.6.1.1: Demonstrate human sustainability practices while considering financial and environmental sustainability. SLO 10.6.1.2: Demonstrate sustainable environmental practices while considering human and financial sustainability. SLO 10.6.1.3: Demonstrate sustainable financial practices while considering human and environmental sustainability.
GLO 7.1: Demonstrate an understanding of the impact culture and diversity have on business. SLO 10.7.1.1: Reflect on how culture impacts business decisions, which may include Q Q (^) short- and long-term goals Q Q (^) values Q Q (^) lifestyle Q Q (^) family structure Q Q (^) demographics SLO 10.7.1.2: Examine First Nations, Métis, and Inuit perspectives and how they relate to business.
GLO 8.1: Describe and demonstrate employability skills. SLO 10.8.1.1: Demonstrate an ability to read and write text, use documents, work with numbers, communicate orally, use technology, learn continuously, and think critically. SLO 10.8.1.2: Demonstrate positive attitude and behaviours, responsibility, adaptability, and safe work practices. SLO 10.8.1.3: Demonstrate time management and punctuality. SLO 10.8.1.4: Demonstrate the ability to work with others and participate in projects and tasks.
GLO 9.1: Explore education and career opportunities. SLO 10.9.1.1: Explore education and career opportunities related to promotions.
GLO 10.1: Analyze the role of business in society. SLO 10.10.1.1: Analyze the role of promotions.
SLO 10.11.2.3: Examine strategies related to sales promotions, which may include Q Q (^) coupons Q Q (^) samples Q Q (^) contests SLO 10.11.2.4: Examine strategies related to advertising promotions, which may include Q Q (^) media options Q Q (^) traditional vs. non-traditional Q Q (^) message strategies SLO 10.11.2.5 Examine strategies related to personal selling, which may include Q Q (^) selling process Q Q (^) elevator pitches Q Q (^) personal sales Q Q (^) demonstrations GLO 11.3: Demonstrate an understanding of market. SLO 10.11.3.1: Differentiate between market segmentation and mass marketing. SLO 10.11.3.2: Distinguish markets based on variables, which may include Q Q (^) demographic variables Q Q (^) psychographic variables Q Q (^) geographic variables Q Q (^) behavioural variables SLO 10.11.3.3: Identify target market profiles based on Q Q (^) demographic variables Q Q (^) psychographic variables Q Q (^) geographic variables Q Q (^) behavioural variables SLO 10.11.3.4: Identify external factors affecting the marketplace, which may include Q Q (^) economics Q Q (^) politics Q Q (^) cultural trends Q Q (^) laws and regulations Q Q (^) demographics Q Q (^) competition Q Q (^) technology changes
GLO 11.4: Demonstrate an understanding of design. SLO 10.11.4.1: Apply concepts of layout and design, which may include Q Q (^) colour Q Q (^) typography Q Q (^) visual consistency Q Q (^) focus Q Q (^) white space Q Q (^) legibility Q Q (^) graphic elements Q Q (^) balance Q Q (^) contrast Q Q (^) directional flow Q Q (^) accessibility standards GLO 11.5: Demonstrate an understanding of promotional strategies. SLO 10.11.5.1: Demonstrate an understanding of consumer behaviour theories, which may include Q Q (^) Maslow’s Hierarchy of Needs Q Q (^) consumer buying cycle Q Q (^) adoption rates SLO 10.11.5.2: Analyze and identify promotional strategies used in existing promotional materials. SLO 10.11.5.3: Examine how the AIDA (attention, interest, desire, action) model is used in effective promotional materials. SLO 10.11.5.4: Examine consumer needs and wants to determine how promotional strategies attempt to appeal to these needs and wants. SLO 10.11.5.5: Analyze positioning strategies, which may include Q Q (^) head on Q Q (^) lifestyle Q Q (^) technical innovation Q Q (^) product differentiation Q Q (^) brand leadership SLO 10.11.5.6: Analyze branding strategies, which may include Q Q (^) brand name Q Q (^) logos Q Q (^) slogans Q Q (^) brand equity Q Q (^) packaging and labelling