Commerce Standard: Creative Promotions - Learning Objectives and Goals, Slides of Marketing

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C o m m e r C e S t r a n d :

C r e a t i v e P r o m o t i o n S ( 1 0 )

20S/20E/20M

An Applied Commerce Education Course

Goal 3: Demonstrate business communication skills.

GLO 3.1: Demonstrate business communication skills. SLO 10.3.1.1: Define and use appropriate business language and terminology. SLO 10.3.1.2: Demonstrate appropriate business etiquette and protocols. SLO 10.3.1.3: Employ conflict resolution techniques. SLO 10.3.1.4: Produce business documents. SLO 10.3.1.5: Present information and ideas.

Goal 4: Demonstrate an understanding of ethical and legal standards.

GLO 4.1: Demonstrate an understanding of ethical and legal standards. SLO 10.4.1.1: Differentiate between ethics and legal business practices. SLO 10.4.1.2: Discuss ethical business strategies. SLO 10.4.1.3: Discuss laws, codes, and regulations related to promotions.

Goal 5: Identify historical influences and emerging trends as

innovative sources for business.

GLO 5.1: Identify historical influences as innovative sources for business. SLO 10.5.1.1: Describe historical influences on the evolution of promotions. GLO 5.2: Analyze emerging trends in business. SLO 10.5.2.1: Identify emerging trends in promotions. SLO 10.5.2.2: Analyze emerging trends in promotions. SLO 10.5.2.3: Predict future trends in promotions.

Goal 6: Demonstrate awareness of sustainability in business.

GLO 6.1: Demonstrate awareness of sustainability in business. SLO 10.6.1.1: Demonstrate human sustainability practices while considering financial and environmental sustainability. SLO 10.6.1.2: Demonstrate sustainable environmental practices while considering human and financial sustainability. SLO 10.6.1.3: Demonstrate sustainable financial practices while considering human and environmental sustainability.

Goal 7: Demonstrate an understanding of the impact culture and

diversity have on business.

GLO 7.1: Demonstrate an understanding of the impact culture and diversity have on business. SLO 10.7.1.1: Reflect on how culture impacts business decisions, which may include Q Q (^) short- and long-term goals Q Q (^) values Q Q (^) lifestyle Q Q (^) family structure Q Q (^) demographics SLO 10.7.1.2: Examine First Nations, Métis, and Inuit perspectives and how they relate to business.

Goal 8: Describe and demonstrate employability skills.

GLO 8.1: Describe and demonstrate employability skills. SLO 10.8.1.1: Demonstrate an ability to read and write text, use documents, work with numbers, communicate orally, use technology, learn continuously, and think critically. SLO 10.8.1.2: Demonstrate positive attitude and behaviours, responsibility, adaptability, and safe work practices. SLO 10.8.1.3: Demonstrate time management and punctuality. SLO 10.8.1.4: Demonstrate the ability to work with others and participate in projects and tasks.

Goal 9: Explore education and career opportunities.

GLO 9.1: Explore education and career opportunities. SLO 10.9.1.1: Explore education and career opportunities related to promotions.

Goal 10: Analyze the role of business in society.

GLO 10.1: Analyze the role of business in society. SLO 10.10.1.1: Analyze the role of promotions.

SLO 10.11.2.3: Examine strategies related to sales promotions, which may include Q Q (^) coupons Q Q (^) samples Q Q (^) contests SLO 10.11.2.4: Examine strategies related to advertising promotions, which may include Q Q (^) media options Q Q (^) traditional vs. non-traditional Q Q (^) message strategies SLO 10.11.2.5 Examine strategies related to personal selling, which may include Q Q (^) selling process Q Q (^) elevator pitches Q Q (^) personal sales Q Q (^) demonstrations GLO 11.3: Demonstrate an understanding of market. SLO 10.11.3.1: Differentiate between market segmentation and mass marketing. SLO 10.11.3.2: Distinguish markets based on variables, which may include Q Q (^) demographic variables Q Q (^) psychographic variables Q Q (^) geographic variables Q Q (^) behavioural variables SLO 10.11.3.3: Identify target market profiles based on Q Q (^) demographic variables Q Q (^) psychographic variables Q Q (^) geographic variables Q Q (^) behavioural variables SLO 10.11.3.4: Identify external factors affecting the marketplace, which may include Q Q (^) economics Q Q (^) politics Q Q (^) cultural trends Q Q (^) laws and regulations Q Q (^) demographics Q Q (^) competition Q Q (^) technology changes

GLO 11.4: Demonstrate an understanding of design. SLO 10.11.4.1: Apply concepts of layout and design, which may include Q Q (^) colour Q Q (^) typography Q Q (^) visual consistency Q Q (^) focus Q Q (^) white space Q Q (^) legibility Q Q (^) graphic elements Q Q (^) balance Q Q (^) contrast Q Q (^) directional flow Q Q (^) accessibility standards GLO 11.5: Demonstrate an understanding of promotional strategies. SLO 10.11.5.1: Demonstrate an understanding of consumer behaviour theories, which may include Q Q (^) Maslow’s Hierarchy of Needs Q Q (^) consumer buying cycle Q Q (^) adoption rates SLO 10.11.5.2: Analyze and identify promotional strategies used in existing promotional materials. SLO 10.11.5.3: Examine how the AIDA (attention, interest, desire, action) model is used in effective promotional materials. SLO 10.11.5.4: Examine consumer needs and wants to determine how promotional strategies attempt to appeal to these needs and wants. SLO 10.11.5.5: Analyze positioning strategies, which may include Q Q (^) head on Q Q (^) lifestyle Q Q (^) technical innovation Q Q (^) product differentiation Q Q (^) brand leadership SLO 10.11.5.6: Analyze branding strategies, which may include Q Q (^) brand name Q Q (^) logos Q Q (^) slogans Q Q (^) brand equity Q Q (^) packaging and labelling